Most lead-generation software is built and priced for teams with marketing departments. We build for the agent who doesn't have one — without cutting corners on quality.
Ledger & Lead grew out of one agent's own lead-generation pages, built for the Dallas–Fort Worth market on Ebby Halliday's site. Those pages worked well enough that other agents started asking for their own versions — rebranded, rebuilt for their own market, and ready to publish. What began as one agent's toolkit became a small, focused product: the same proven library of guides and calculators, rebuilt in a brokerage's real colors and localized for their actual market, not a generic template with a logo swapped in.
Every page is built to work the way today's platforms actually require — the technical constraints of tools like BoldTrail/kvCORE are handled up front, not discovered after a broken paste.
Pricing is built around what an individual agent can reasonably spend on marketing, not what an enterprise software buyer would approve.
A page rebuilt for Kansas City gets Kansas City's actual programs, tax rules, and neighborhoods researched fresh — not Dallas content with new paint.
12 core lead-magnet guide pages and 7 interactive calculators, covering the moments that actually drive real estate conversations — from BRRRR investors to first-time buyers to agents supporting clients through a divorce or retirement move. Every page is rebuilt in your brand's real colors, with your contact information, ready to publish on your own site.
Ledger & Lead is an independent product and is not affiliated with, endorsed by, or sponsored by RE/MAX, ReeceNichols, Ebby Halliday, or any brokerage referenced on this site. Brand colors are recreated to match a client's own brokerage identity for their own marketing use — brokerage names and logos remain the property of their respective owners.
Browse the live packages or start an order — either way, you'll see exactly what you're getting before you commit to anything.
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